About

Pharmacy NEO was established by qualified pharmacist, Perri McCarthy, who has been a pharmacy owner for over 20 years. Perri originally owned two city stores, Bourke Place Pharmacy and Freshwater Place Pharmacy in Southbank. In mid-2014, Bourke Place Pharmacy was relocated 100 metres to a more optimal location at the newly established Goldsbrough Lane. Here, Pharmacy NEO was launched as both stores were united under this new business name.

Perri's passion and drive for pharmacy saw her expand her brand with the addition of two new locations at Malvern Central Shopping Centre, and Towerhill in Frankston, in October 2014.

Next, Perri acquired a new location in Port Fairy in March 2018. This time she went into partnership with her manager from Goldsbrough Lane, Yun Jeng Lim. Jeng and Perri are developing this new opportunity and helping build strong relationships with the local community.

In 2022, after two years of juggling the two city pharmacies throughout the COVID-19 pandemic, Perri has made the difficult decision to close these stores as the leases have come up for renewal. Office workers, who made up 80% of the customers at these stores, have not come back into the CBD in a meaningful way. It's time to move forward and focus on the other three pharmacies. All of Perri's staff are still working within the Pharmacy NEO group, which is a great outcome.

Perri works collaboratively with her loyal team to build a positive, rewarding and satisfying experience for her staff and customers.

Pharmacy NEO is "Very now, Very you", as it represents all things new and up to date in pharmacy. It appeals to the "Neo Consumer", who demands the very best in products and in service.

We pride ourselves in personalising each customer's experience in store by going that extra mile to find the best fit solution to your inquiry. We are striving to be your "one-stop-shop" for your everyday health and well-being.