About

Pharmacy NEO was established by qualified pharmacist, Perri McCarthy, who has been a pharmacy owner for over 25 years. Perri originally owned two city stores, Bourke Place Pharmacy in Bourke St and Freshwater Place Pharmacy, in Southbank. In mid-2014, Bourke Place Pharmacy was relocated 100 metres to a more optimal location at the newly established Goldsbrough Lane. Here, Pharmacy NEO was launched as both stores were united under this new business name.
Perri’s passion and drive for pharmacy saw her expand her brand with the addition of two new locations at Malvern Central Shopping Centre, and Towerhill in Frankston, in October 2014.

Next, Perri acquired a new location in Port Fairy in March 2018. This time she went into partnership with her manager from Goldsbrough Lane, Yun Jeng Lim. After 8 rewarding years, Jeng and Perri have recently sold the Port Fairy store. Jeng is still working with the group and is “on the tools” in Towerhill two days a week.
Back in 2022, after two years of juggling the two city pharmacies throughout the COVID-19 pandemic, Perri made the difficult decision to close these stores. Office workers, who made up 80% of the customers, had not come back into the CBD in a meaningful way. It was time to move forward and focus on the other pharmacies. All of Perri’s staff are still working within the Pharmacy NEO group, which is a great outcome.

Recently, our pharmacist manager at Towerhill, Ehab (Bob) Ibrahim, has bought in as an owner at that store. Bob has been an integral part of Pharmacy NEO Towerhill for 8 years, and we are very excited to have him onboard as partner!
Perri works collaboratively with her loyal team to build a positive, rewarding and satisfying experience for her staff and customers.
Pharmacy NEO is “Very now, Very you”, as it represents all things new and up to date in pharmacy. Our customers range from young families to older members of our communities, and everyone in between!
We pride ourselves in personalising each customer’s experience in store by going that extra mile to find the best fit solution to your inquiry. We are striving to be your “one-stop-shop” for your everyday health and well-being.